Trade Marketing is a B2B marketing strategy aimed at getting a product onto store shelves. This is done by making other businesses recognize the value of your product, and convincing them that helping you sell your product will ultimately help them make money too.
The purpose of trade marketing differs from that of traditional marketing, as it is not focused on the final sale. Instead, trade marketing focuses on the means by which that final sale is made. You need to get your products in front of consumers before they can make the decision to purchase them.
Trade Marketing Strategy Process
Customer
Development
Channel Development
Trade Discount
Loyalty Programs
Customer Events
Category
Development
Coverage Penetration
Portfolio Strategy
Pack-size Strategy
Pricing Strategy
Customer
Engagement
Consumer Promotion
Merchandising
POSM
POP Activation
Company
Engagement
Sales Forecast
Sales Brief
Visibility
Sales Contest